GEORGIA

 

Background
Georgia has taken the most unique approach of any state in its move to retail competition for natural gas service. This market model has not been adopted elsewhere for either electric or natural competition.

First, under the Georgia approach, all customers must choose a competitive natural gas supplier: Those who do not choose are "given" to a competitive marketer. Second, the retail customers have no relationship with the natural gas distribution company. Rather, customers are billed directly by the marketer for both unregulated natural gas commodity charges and regulated distribution charges. Third, Georgia natural gas marketers can disconnect service for nonpayment of any portion of the bill, thus preventing the customer from obtaining natural gas service from any default provider or competitive supplier until the bill is paid or the marketer has agreed to payment terms. Fourth, until recently, there was no "provider of last resort" in the Georgia model similar to the provision of this service in other states. As a result, for several years, there was no regulated provider with regulated rates available to customers unable to obtain service in the competitive market, such as those disconnected for nonpayment by a marketer and who cannot afford to pay the overdue amount, security deposit and reconnection fees required by the marketer.

Retail competition for natural gas suppliers and customers at Atlanta Gas Light (AGL), the state’s largest investor-owned natural gas utility, began November 1, 1998 under the 1997 Natural Gas Competition and Deregulation Act.i  The law and the Georgia Public Service Commission (PSC) have implemented a competition model (sometimes referred to as the Single Retailer Model), in which the retail customer receives natural gas service and bills from the gas marketer and has no interaction with the local distribution utility. The act required that when certain market conditions were met, all customers who had not yet chosen a competitive supplier would be assigned to a competitive supplier based on the market share obtained by the suppliers in the first several years of the program.

In late 1998 and early 1999, there was not much activity by customers to choose a natural gas supplier, so AGL pushed for legislation designed to speed up the competitive process. Customers were told in early 1999, that if they did not choose a marketer by a certain deadline, they would be assigned to a marketer. As a result, many customers had signed up for competitive providers by the fall of 1999. Only 280,000 had to be assigned, because 1.1 million had already chosen a marketer. This astounding migration during the first year of the program was due in part to the massive marketing campaigns by various marketers (coupled with upfront prizes and give-aways, such as the $50 promised by SCANA, and a "free" month of natural gas by Peachtree) and in part due to the controversy and outrage expressed by customers against Atlanta Gas Light (the distribution utility), which initiated a new rate design approach for charging for natural gas distribution service that shifted costs to lower-use customers. By the fall of 1999, AGL was completed removed from the retail natural gas business, and every retail customer had chosen or been assigned to a competitive marketer.

Prices and Supplier Activity
There were 24 licensed suppliers seeking retail customers at the time of the most intense marketer activity during 1999. This number has steadily declined. Several marketers conducted massive outreach and marketing campaigns, particularly SCANA (an affiliate of a South Carolina utility), Peachtree (an upstart), the Atlanta Gas Light affiliate, Georgia Natural Gas, ii and Shell Energy Services. The market share as of October 1, 1999:

Georgia Natural Gas 31.3%
SCANA Energy     30.1%
Peachtree Natural Gas 11.1%
Shell Energy 10.6%
Columbia Energy            5.8%
United Gas Management   4.6%
Energy America      3.9%

In October 1999, after it had been assigned its share of non-choosing customers, Peachtree Natural Gas filed for bankruptcy. The bankruptcy judge "sold" its customers and assets to other certified marketers. The publicly stated cause for this bankruptcy was the marketer’s obligation to pay the local gas utility for its distribution charges upfront, before the marketer had obtained customer payments. It also experienced significant billing difficulties and complaints. Another marketer, Gas Key, obtained about three percent market share, but then sold its assets to Georgia Natural Gas after claiming that it was "overwhelmed" by the volume of customers who signed up and that it could not handle the billing.

Most importantly, only three marketers now control 94 percent of the residential market, according to press accounts. iii It is also reported that AGL’s affiliate, Georgia Natural Gas, has 50 percent of the residential customers.

The PSC maintains a "Certified Gas Marketer Price List" on its website, published monthly since July 2000. In July 2000, iv 11 marketers were offering both fixed and variable prices for natural gas supply. These prices were presented on a per therm basis, along with the following categories of other charges: "interstate capacity charge," "customer service charge," and "other charges." In all cases, the prices presented do not include the "base charges" from Atlanta Gas Light. The price chart did not originally calculate an average customer bill, and it was not possible to easily compare marketer prices because of the variety of charges and their method of presentation on the chart. However, as of early 2001, the price chart includes a calculation of an average customer bill for each marketer’s product, and this bill calculation include all charges and the AGL base charge as well.

As of March 2001, there was a wide variation in monthly customer bills among 14 products offered by 11 marketers, ranging from the Georgia Natural Gas "senior/low income" rate ($118.98) to the highest priced rate offered by Shell ($161.11). Most marketers offered rates that resulted in a monthly bill of about $140. By October 2001, there were only seven marketers, offering 11 products, and the average monthly bill ranged from $54.72 (Georgia Natural Gas senior/low income rate) to $70.42 (SCANA-variable rate). The average bill was about $68/month, and the range between the marketers was far less than the prior winter season.

Another feature of the early PSC price comparison chart was the listing of the "Southeastern States" average price for residential natural gas service, presumably derived from regulated natural gas utility rates in nearby states. However, this listing disappeared from the price chart in November 2000.

According to a study by a consultant to AGL Resources (Atlanta Gas Light’s parent company), published in the Public Utilities Fortnightly v some of Georgia’s natural gas customers fared well in the winter of 2000-2001, particularly those who signed up for fixed rate contracts. These included most customers who selected Georgia Natural Gas service. Those who selected variable rate products did not fare well compared to regulated rates in nearby states. For example, customers of Shell and Energy America (marketers with relatively small market shares) with variable rate contracts paid 13-24 percent more than the weighted average bill of representative customers in the five neighboring states.

Prices being offered by marketers in the summer and fall of 2001 were very high compared to market-based rates elsewhere. By the time the Governor’s Natural Gas Deregulation Task Force was formed in October 2001, natural gas prices in Georgia were the highest in the country. vi  Based on the October and November 2001 price charts published by the PSC, it is certainly clear that marketers in Georgia are offering relatively high prices compared to other utilities. The Commission opened a formal investigation of this phenomenon and is seeking pricing data from marketers, many of whom have publicly alleged that the reason for their higher prices is the extremely high bad debt and collection costs they incurred in 2001.vii

Billing and Collection
Under the Georgia natural gas competition model, all marketers must bill for both the unregulated natural gas supply charges and the regulated distribution charges provided by AGL. AGL does not issue any retail bills. Therefore, marketers have had to obtain significant billing and collection services in order to serve their customers. This has resulted in a significant level of billing failure, billing error and various other glitches that have sparked letters to the editor, articles in the newspaper, and high rates of billing complaints to the PSC.viii

The billing errors and complaints led to several initiatives. First, the PSC issues a monthly Georgia Gas Marketer Scorecard that lists the number of complaints received by the PSC for each marketer for three key areas: Billing; Service; and Deceptive Marketing. This scorecard is also available on the Commission’s websitex The scorecard does not calculate complaint ratios (which would allow comparisons among marketer complaint activity).

Second, the Commission enacted billing regulations xi

  1. To receive a timely bill. The marketer must mail the bill within 45 days from the date it receives the meter reading and other billing information from Atlanta Gas Light.
  2. To receive a bill that is substantially correct, that includes charges that are clear and unambiguous and that contains the marketer’s toll-free number to report a complaint.
  3. To receive notice at least 25 days in advance of any customer service charge increases or additions or any changes in the method by which commodity and interstate capacity charges are calculated.
  4. To have the same period of time to pay a late bill, without penalty, as it took for the bill to be mailed, including, upon request, the choice to make payments in equal installments.
  5. To have 90 days from the date any corrected bill is mailed to pay it, without penalty.
  6. To have the marketer make a good faith effort to promptly resolve a billing complaint.

Exceptions to the Rule

  1. Bills that are late, incorrect or ambiguous as a result of acts beyond the marketer’s control. Bills that contain different terms set forth in a contract signed by the consumer prior to January 25, 2001.
  2. These rules are modest at best, and the exceptions create major loopholes that are the subject of dispute between the customer and the marketer and have been difficult for the PSC to enforce.

Third, the Legislature enacted an amendment to the Natural Gas Deregulation Act in May 2001 to addresses customer billing and access to service. Senate Bill 217xii requires several new initiatives by the Commission. This recent legislation is summarized below in further detail, but there is no evidence on the PSC website that the Commission has implemented these legislative directives.

Consumer Protection Programs and Policies
The PSC has done very little with respect to proactive consumer protection regulation. The Commission licensed natural gas suppliers without any investigation into their ability to conduct large-scale billing and customer service programs and did not require security bonds or other financial security as a hedge against marketer failure or loss of customer deposits and prepayments. Nor did the Commission establish basic contractual disclosure requirements, so marketers were not required to inform new customers in writing of the material terms of their agreement or give them or a copy of any contractual agreement. As a result, customers were often confused about the price they had agreed to pay and had to rely on advertisements or telephone conversations to pursue a complaint about deceptive pricing or other important terms of the service agreement.

Both Energy America and United Gas Management (no longer operating in Georgia) garnered publicity for slamming and door-to-door sales practices. The PSC initiated formal investigations of the marketers and entered into consent decrees with both, with provisions that required payments to the state and retraining of their work force. Subsequent to these events, Energy America stopped marketing in Georgia.

The PSC's rules did not require the marketer to offer a payment arrangement to any customer, and, until recently, marketers were not required to put any negotiated payment arrangement in writing. While there is no requirement that marketers offer budget payment plans, most do so. However, there have been disputes about how marketers handle the "true-up" when a customer’s usage deviates significantly from the estimated usage used to set the monthly payment at the beginning of the payment plan.

The PSC did not regulate marketers' deposit and credit practices, although there appears to be an unwritten rule that marketers have an "obligation to serve," since they cannot deny an individual natural gas service, but can, based on unregulated credit evaluation criteria, demand a deposit. Most importantly, the natural gas marketers can disconnect service for nonpayment of the bill. The marketer must issue a notice, and only AGL can actually physically disconnect (and reconnect) the service. The disconnection activity was very slow in the early days of this program due to the massive billing failures and billing errors. Once marketers began to more routinely issue timely bills in early 2001, the pace of disconnections increased markedly. This occurred at the same time that customers were seeing the true effects of the large bills from the 2000-2001 winter, one of the coldest on record in the Atlanta area. The impact of the cold weather on customers who had variable rate contracts that winter exacerbated the higher bills due to increased usage.

The PSC halted disconnection of service during the latter part of the winter of 2000-01, but when the moratorium was lifted in April, record numbers of disconnections occurred. As a result, over 125,000 disconnections occurred in the summer and fall of 2001. xiii

While only AGL can physically disconnect a customer, the prior AGL practice of attempting to contact the customer at the premises and potentially negotiating a payment plan or accepting payment has ended. AGL field personnel act merely as agents of the marketers, none of whom are required to contact the customer and seek to avoid disconnection of service. Furthermore, once disconnected, only AGL can reconnect the customer, and the backlog of those currently disconnected has taken as long as eight weeks.

One of the most controversial policies allowed by the PSC has been the "hold" on reconnection that marketers insist upon so that customers cannot get reconnected with a new marketer until the old marketer has released the account -- that is, the customer has paid the overdue bill. This practice was in effect until late in 2001, when the Commission finally ordered marketers to halt this practice. It is not clear whether all marketers have done so. xiv

The Legislature has frequently enacted "reforms" for the natural gas program. With SB 217, enacted in May 2001, the Legislature directed that (1) customers could change marketers once a year without switching fees; (2) marketers can require a deposit prior to initiating service, but the amount cannot exceed one month’s service; (3) marketers must refund deposits after a customer has paid monthly bills on time for six months, when a customer has changed marketers or discontinue service (after applying the deposit to any amount owed by the customer to the marketer); (4) authorized and required the PSC to adopt rules applicable to marketer billing that require certain minimum disclosures and performance standards; (5) requires the Commission to publish a chart of comparative pricing information quarterly in the local newspapers; (6) enacts certain restrictions and prohibitions on how marketers can collect a disputed bill; (7) increases the penalties that the PSC may impose on marketers for violation of law or rule; (8) expands the purpose of the Universal Service Fund to statutorily include assisting low-income customers in times of emergency as determined by the Commission, allowing up to 10 percent of the Fund to be used for low-income energy conservation programs, and requires the PSC to consider the needs of low-income customers subject to price increases when setting the amounts required to be paid into the Fund on an annual basis; and (9) allows the Commission to establish a provider of last resort using an expedited hearing procedure. The PSC did not change its rules or implement these procedures in a formal docket or other rulemaking.xv

Universal Service Programs
The Georgia Natural Gas legislation authorizes a Universal Service Fund. The PSC implemented this fund in 1999.xvi The fund is specific to a natural gas distribution utility (in this case, AGL) and is administered by the PSC. The fund was seeded by: (1) rate refunds due the distribution company from interstate pipeline suppliers; (2) excess earnings under the utility’s performance-based rate plan; and (3) a surcharge on rates for distribution services paid by marketers. The primary purpose of this fund was to aid expansion of the natural gas distribution system. A secondary purpose was to reimburse gas marketers for uncollectible retail accounts.

Since the fund’s creation, the PSC has used almost the entire amount for low-income assistance. The Commission has not in fact disbursed the fund to any marketer, although several have filed petitions to seek reimbursement for excess uncollectible expenses. Rather, the PSC has disbursed funds to the state’s LIHEAP program and to provide additional funding to low-income (annual income less than $12,000) elderly customers (age 65 or older), who are eligible for a rate discount -- approximately $10 per month -- on the monthly customer service portion of their bill. The funding for this rate discount is through AGL’s rates, and it appears on all customers’ bills as a line item for distribution services. Approximately 31,000 customers receive this bill credit.xvii

On October 16, 2001, the PSC announced that $10 million would be released from the Universal Service Fund xviii to help low-income elderly customers pay for natural gas. The Commission ordered that $8 million be allocated to low-income elderly customers who were already receiving the rate discount, and that $2 million be distributed to low-income elderly households via LIHEAP, which starts November 1 in Georgia. It was estimated that the $8 million would result in a $50 bill credit for those already participating in the rate discount program. The PSC directed that the $2 million be distributed through the state and local agencies that implement LIHEAP in Georgia and supplement a $14 million federal LIHEAP grant for the upcoming winter season.

Governor’s Natural Gas Task Force and Recent Legislation
In the face of mounting criticism and public complaints about the natural gas program, Governor Roy Barnes announced the formation of a Natural Gas Consumer Protection Task Force in the fall of 2001 and stated that he is "strongly persuaded that the state needs to take steps to protect the individual consumer of natural gas." He cited the high prices currently charged by natural gas marketers and the record number of disconnections. The appointments to this Task Force, formally announced on November 13, included state human service agency representatives,xix a CAP agency director,xx all five PSC Commissioners, legislators,xxi and the Office of Consumer Affairs and consumer utility counsel.  There  are no marketers or utilit represntatives on the panel, but the Governor's Executive Order asked the Task Force to appoint an Advisory Committee to represent these interests.

While the Task Force was getting underway, the PSC was considering a petition to establish a Provider of Last Resort to serve customers who are disconnected and facing the potential of no natural gas heating service. Under the Georgia deregulation model, all marketers have a theoretical obligation to serve, but these same marketers can disconnect service for nonpayment and impose deposit, fees, and onerous payment terms as a condition of reconnection. As a result, there is no real "provider of last resort" as that obligation exists in other states, because there is no regulated service with regulated rates that customers can turn to if they are unable to be served in the competitive market. Both AGL and several competitive marketers filed proposals to serve as the Provider of Last Resort, under a variety of pricing and reimbursement schemes. In late December 2001, the Commission appointed Infinite Energy, a natural gas marketer, to act as the Provider of Last Resort. This marketer had the obligation to offer service to any customer dropped or disconnected by other marketers at a regulated price. However, the price that the PSC approved for this service was significantly higher than that offered by other marketers: $150 security deposit, $11.95 per month customer charge, monthly variable rate prices, plus a 10 cent per therm "adder" beyond the prices charged other customers.xxii

After the Task Force made its final recommendations in January 2002, the Governor proposed legislation to correct some of the defects in the natural gas program. During the following legislative session, an attempt to completely "re-regulate" natural gas was defeated. However a significant package of reforms was adopted in the Natural Gas Consumers’ Relief Act (HB 1568). The final version of the legislation adopted a "Consumer Bill of Rights" and required the PSC to appoint a Provider of Last Resort.

The Consumer Bill of Rights requires enhanced regulation of marketer billing and contract procedures and requires marketers to handle customer complaints in a prompt manner. The legislation also requires the PSC to supervise AGL's quality of service to the marketers in the form of timely meter readings and switching procedures.

The Provider of Last Resort program requires Scana, the chosen marketer (selected by a bidding process), to serve two groups of customers: consumers who meet the definition of low-income as established by the Georgia Department of Human Resources and consumers who are unable to obtain service from another marketer. Under the rates approved by the Commission  xxiii low-income customers will pay about $0.22 per therm over the wholesale price of natural gas, with a $4.95 monthly charge, low-income seniors will pay $0.20 over wholesale (not required by the legislation, but offered by the winning bidder), with a $4.95 monthly charge, and other high-risk customers (those unable to obtain service from another marketer, but who are not certified as low-income) will pay $0.36 over wholesale, with a $11.95 monthly charge. Pursuant to the provisions of the new legislation, the Universal Service Fund (collected from all market participants) will subsidize the POLR’s uncollectible expenses for at least the low-income customers.

As a result, the Georgia program does not directly subsidize low-income customers. Rather, the POLR is reimbursed from the Universal Service Fund for higher than normal uncollectible expenses associated with service to low-income customers.  While it is not clear whether the POLR price will always be lower than market prices charged by unregulated marketers, the recent prices for this service announced by SCANA are about 20% lower in cents per therm than prices in effect for other marketers. Of course, this lower price is accompanied by a per customer subsidy provided to SCANA and approved by the PSC from the universal service fund. Finally, customers must affirmatively sign up for this service; they are not automatically transferred to the POLR service. This sign up procedure has already resulted in significant delay in serving low income customers because as of early September 2002, only 200 customers had signed up for this service.

Preliminary Conclusions and Recommendations 
The Georgia natural gas model has not been replicated in any other state, either for electric or natural gas competition. In fact, the significant public dissatisfaction with the natural gas competition program has led to a widespread consensus in Georgia that electric competition should not be explored further.

Several aspects of the Georgia program can be identified as models that should not be emulated elsewhere:

  • Default Service or Provider of Last Resort policies and prices should be identified up front and built into any retail energy competition program. The lack of any POLR in the Georgia model resulted in a crisis-oriented atmosphere and contributed to the public dissatisfaction with the overall program
  • Customers were "driven" from the utility by a combination of price changes in the regulated gas service and the policy decision that required customers to leave the utility by a certain date. This approach may have worked in the sense that customers did leave the incumbent utility over a very short period of time, but in the long run it contributed to public dissatisfaction and confusion.
  • Consumer protections in the form of required disclosures, effective supplier licensing and oversight of supplier conduct are vital to assure public confidence and willing participation in retail energy competition programs.
  • The concept of requiring competitive suppliers to bill and collect for the entire retail customer bill and allowing such entities to disconnect service for nonpayment of unregulated charges resulted in widespread billing errors and complaints. Suppliers did not have reliable systems in place to replicate the utility billing system and were dependent on the utility for meter readings and transmission of customer-specific data that often did not "work" efficiently. Furthermore, the consumer protection implications of allowing competitive suppliers (who were not subject to strong consumer protection oversight in the Georgia program) to disconnect service for nonpayment of regulated and unregulated charges when there was no POLR required to serve such customers were not widely understood until very late in the program’s implementation.
  • Finally, the Georgia experience demonstrates clearly that a legislature will attempt "corrections" when the public is dissatisfied with a retail competition program that goes awry, when complaints soar, and prices increase beyond expectations.

___________________________________________________________________________________________________

i http://www.psc.state.ga.us/gas/sb215.htm

ii The Commission prohibited AGL from allowing its affiliate to use a similar name, but allowed the affiliate to use AGL’s logo. As a result, most customers quickly associated the Georgia Natural Gas offers with the former public utility.

iii Quinn, Matthew, "Governor to Appoint Natural Gas Task Force", The Atlanta Journal and Constitution, October 10, 2001.

iv www.psc.state.ga.us/gas

v Bartman, Emily and Hall, George, "After the Shakeout: Another Look at the Georgia Gas Market," Public Utilities Fortnightly, September 15, 2001, pp. 38-46. The authors argue that there is no evidence of price gouging by marketers in the winter of 2000-2001 or that Georgia customers paid more compared to nearby states. However, the most recent allegations of price gouging have occurred since this study was done.

vi See fn. 3.

vii Quinn, Matthew, "Gas Marketers Pressured for Data," The Atlanta Journal-Consitution, October 17, 2001.

viii Greene, Kelly and Brooks, Rick, "Georgia’s Gas Deregulation is Messy, but Offers a Lesson to Other States," The Wall Street Journal, January 15, 2001. This extensive article described a number of customers who had not received a natural gas bill for over a year and others who suffered "mistaken" disconnections of service due to billing errors and computer snafus.

ix Interview with Phil Nowicki, November 28, 2001.

x http://www.psc.state.ga.us/consumer_corner/scorecard.html

xi http://www.psc.state.ga.us/consumer_corner/faq.htm

xii http://www.ganet.org/services/newleg/legsearch.cgi?year=2001&bill=SB217

xiii Quinn, "Funding Elusive for Natural Gas Safety Net," The Atlanta Journal-Constitution, November 21, 2001. Note: The PSC obtains monthly reports on disconnection activity from AGL, but does not publish this information on a regular basis.

xiv Interview with Phil Nowicki, November 28, 2001.

xv One of the authors of this legislation is on the Natural Gas Task Force and has already asked the Commission for a report on the implementation of this legislation to be presented to the Task Force.

xvi http://www.psc.state.ga.us/gas/usfrules.htm

xvii Quinn, Matthew, "$25 Million to Help Georgians in need pay heating bills," The Atlanta Journal-Constitution, October 18, 2001.

xviii The Fund currently totals approximately $20 million.

xix Commissioner Brenda Cornelius, Gov. Office of Human Relations; Commissioner Jim Martin, Dept. of Human Resources.

xx Janice Riley, Director, Ninth District Opportunity Inc., Gainsville, GA

xxi Rep. Newt Hudson, District 156; Rep. Jimmy Skipper, District 137; Rep. Mark Burkhalter, District 41; Senator Nathan Dean, District 31; Senator Regina Thomas, District 2; Senator Jeff Mullis, District 53.

xxii "Georgia PSC reverses vote on last-resort provider", Gas Daily, Wednesday, December 19, 2001.

xxiii
Georgia PSC selects SCANA to Be the Regulated Natural Gas Provider Established by the Natural Gas Consumers’ Relief Act (HB 1568) and Takes Other Actions, June 18, 2002, available at www.psc.state.ga.us .

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Last Updated: 05/29/2003